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ISO\'s bold, unusual and innovative 2010 Annual Report focuses on people
Starting off with a gentle dare : "Don't read this, it's boring…” the 2010 Annual Report of ISO – the world's largest developer of International Standards – takes a somewhat surprising, challenging and innovative approach.
Using straight-forward language, striking images, bright colours and occasional humour, the Annual Report's objective is to make ISO's "human face” visible and encourage a wider audience to identify with its work.

ISO Secretary-General Rob Steele explains, We wanted to challenge people's perceptions about standards. Most of us take them for granted, think that they are boring, and only realize their importance when they are absent. But what we forget the most is that, although technical in content, standards are above and beyond all about people and about improving our quality of life – this is the core message of ISO's 2010 report.

"And in order to make sure that this message gets through, we made a report that we figured most people would enjoy reading.”

Key features of ISO's Annual Report 2010:

Exclusively online, aims to reach out to today's nearly two billion Web users, while being environmentally friendly
Designed specifically for the Internet with a user-friendly interface and visually appealing graphics
Provides an interactive experience and a wealth of information through different media (video, images, links)
Allows readers to immediately access ISO's numerous publications
Emphasizes ISO's commitment to sustainability, communication and new technologies.

The Annual Report 2010 celebrates a landmark year for ISO, which saw the successful completion of its Strategic Plan 2005-2010 and the approval of the new Strategic Plan 2011-2015. It also witnessed the publication of what is perhaps the most people-oriented standard ever, ISO 26000, which gives guidance to organizations on social responsibility. Several other initiatives including on accessibility, sustainability and economic benefits to name a few, highlight the importance of the "people element”. As the report questions, "Does this seem like the work of an organization that is bureaucratic, technocratic, cold, boring, and inhuman?”
Mr. Steele urges, "Spreading the word about ISO's work is crucial in order to further promote the development standards that are important for people. That is why I strongly encourage everyone to read it, and to send it to their colleagues, friends and family.”

He adds, "Expect to be surprised, as the report puts it: you might even decide that ‘ISO' could stand for ‘Interesting Stories Organization'.”
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